Squarespace redesign for a Garden and Landscape Designer
Lindsay reached out because her DIY Squarespace website no longer was generating the right leads for their business, didn’t match their brand message or feel anymore and she was struggling with how to optimize it for SEO.
They took the first great step of following the Storybrand model by Donald Miller to fine tune their brand message and goals and we worked on some SEO strategies together.
On the Design Day we did a complete overhaul to their site with new fonts, colors and layouts and content to match their new goals.
What we did on the Design Day:
arrow_circle_right updated site with new brand colors and fonts
arrow_circle_right brand new pages: Portfolio with one portfolio project to create a template they can use to add more projects in the future
arrow_circle_right Complete redesign of Home, About and Contact page
event Duration: 1 day
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The website after the Design Day
“What Jodi accomplished in one day would have taken us weeks - she saved us so much time and headache! I’m so glad we stopped spinning our wheels and made the investment in our website through the Design Day partnership. Highly recommend hiring Jodi!”
“Our website needed fresh organization and a clearer brandscript. We also wanted to revise the style to better align with our business, our photos, and our messaging. Our business is edible landscape design which doesn’t fit into the cookie-cutter mold of larger web design firms. Some of the other companies we considered for web design did not allow us to remain on Squarespace and retain administrative control over the content. Our website has always been hosted by Squarespace and we wanted to keep it that way, so we started looking for a Squarespace designer and found Jodi. Her Design Day approach was unique and better suited our need for support in reworking what we already had. She sent us a super helpful guidebook to help us prepare for the design day which gave us the structure we needed to create improved content. Honestly, this is where we kept getting stuck - refining our content. Jodi’s resources asked the right questions to help us put together a clearer message about what customers can expect from us.”
— L. WATKINS
“During design day it was magical to watch our ideas come to life as Jodi intermittently sent us updates. It was pretty exciting! She was efficient and super easy to communicate with throughout the day - and she accomplished everything we were hoping for! We’re particularly excited about the new Profile page she built which will help showcase our landscape designs and installations. So far the website is easy to update and manage. But it is also encouraging to know that if we need support in the future we can hire Jodi again to add her expertise to our efforts.”