Michelle is a public relations/marketing specialist and was wanting a refresh for her existing Squarespace website. She was preparing to launch some new services as well and wanted to showcase these on her site.
We worked together to come up with a new design for her site and realized that a template change would be in order to take full advantage of all of the things she was wanting to do.
My favorite Squarespace template is the Brine family templates as they offer the most flexibility and power. This template also offers 3 footer sections which allow you to highlight calls to action so well. We added her opt in offer in the top footer section as well as higher up the home page.
The Brine templates also offer index pages which essentially are just stacked pages on top of each other. These pages allow you to add background images or colors to sections to really emphasize them. We redesigned her home page using an index page to create unique sections and to highlight her services.
To play off of Michelle's last name and business name we wanted to emphasize "speed". I added in some animations for the navigation area and on the buttons to emulate movement/speed.
Before and After
I am a sucker for those home renovations shows that show the before and afters and am no different with web design projects. Here is a peak of her before and after shots: